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One of the first campaigns we created was the 12 Days of Osmotics. For the first 12 days of December we developed a daily exclusive online offer. The initial launch of this campaign made sales goals in one week compared to the entire month of the previous year.
The Prime Series campaign focused on the release of a new product line for Osmotics. Teasers and promotional emails helped the product sell out after initial release.
Sometimes brands should go out of their comfort zone. We suggested that customers of Osmotics would be into sports and wanted to tie into the march madness phenomenon. We used #marchmadness to help augment campaign to deliver over 10k in sales in one day.